We are excited to announce an update to our Offer schema within Yoast SEO for Shopify. This update introduces a more robust way to communicate pricing to search engines, specifically introducing sale price strikethroughs.
What’s new?
Previously, communicating a “sale” was often limited to showing a single price. With this update, we’ve refined how our schema handles the Offer object. You can now clearly define:
- The original price: The “base” price before any discounts.
- The sale price: The current active price the customer pays.
Why this matters
When search engines understand the relationship between your original and sale prices, they can better represent your deals in search results. This update is designed to help trigger those eye-catching strikethrough price treatments in Google Shopping and organic snippets, improving your click-through rate by visually highlighting the value you’re offering.
How to use it
The schema automatically bridges the gap between your product data and the structured data output. Simply ensure your product’s “Regular Price” and “Sale Price” are populated, and our updated schema handles the rest. For more information about the structured data included with all our products, check out our structured data feature page.
Get started
If you are a Yoast SEO for Shopify customer, you can access your product schema by opening a product in the Yoast product editor in your Shopify store. If you are not a customer and want to learn more, you can start a 14 day free trial of Yoast SEO for Shopify from the Shopify App Store.
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